Black Hills Contraband Distillery

Black Hills Contraband Distillery, Rapid City

Based in Rapid City, the owner of Black Hills Contraband Distillery has turned a seven-generation family recipe into reality by producing flavored liqueur in South Dakota. Contraband flavored liqueurs have been perfected from generation to generation. In 2016, Contraband became the first licensed

Badlands Distillery

Badlands Distillery, Kadoka

Located south of Interstate 90 Exit 150 in Kadoka, Badlands Distillery is a family-owned and operated business that provides handcrafted distilled spirits. We specialize in distilling corn grown on our ranch and offer whiskey, unique spirits, free tastings, tours, and sales. There is history in the

Sitting Bull Stampede Rodeo

Sitting Bull Stampede Rodeo, Mobridge

Since 1945, traditions of the Old West come alive at the PRCA-sanctioned Sitting Bull Stampede Rodeo every July 2, 3 and 4, 7:30 p.m. nightly. Featured are top-name professional cowboys and cowgirls, top animals and top rodeo entertainment. In addition to the rodeo action, there is a carnival, two

Sturgis Year Round

Bear Butte with sign
Mountain bikers at Fort Meade near Sturgis

Sturgis — City of Riders

For two weeks a year, the charming small town of Sturgis becomes a mecca for bikers from around the globe, but you don’t need a motorcycle to have a good time here. Nestled in the Black Hills of South Dakota, Sturgis is home to food, trails, and fun any time of the year. Sure, bikers come by the hundreds of thousands every first full week of August, but that’s only one reason why Sturgis is known as the “City of Riders.” From the Native American horse riders that considered the Black Hills sacred, the cavalry once posted at Fort Meade, and modern-day horse riders horseman, ATVers and mountain bikers--many a rider have known what makes this area so special. Sturgis is a year-round outdoors destination hiding in plain sight.

Discover it for yourself. Make Sturgis your base for a Black Hills adventure!  

 

Plan Your Visit

A small South Dakota town settled where the prairies of the east meet the Black Hills. It's the City of Riders and the good times keep rolling year-round. 

2040 Junction Ave.
Sturgis, SD57785
United States

Bear Butte Barn Sturgis
While You're Here
Stay in Sturgis

Sturgis is used to hosting all sorts of travelers, from the lone wolf to huge groups. That's why you'll find all sorts of accommodation options that ensure a great stay.

Mountain Biking Black Hills
While You're Here
Let the Good Times Roll

Whether you're exploring miles of scenic UTV/ATV trails, biking the Fort Meade Recreation Area, hiking the Centennial Trail, snagging a commemorative Sturgis Rally t-shirt (even if you don't go), or experiencing the majesty of Bear Butte, fun is never in short supply in Sturgis. 

Belle Joli Winery
While You're Here
Eat and Drink

When in the heart of ranching country, enjoy some of the best steak in the world at any of the awesome restaurants on the famous Sturgis Main Street. Cheers a successful day of relaxation with a locally crafted pint at the Knuckle Brewing Company or a glass of sparkling wine at Belle Joli. 

Sturgis Motorcycle Museum
While You're Here
Make a Plan, Get Rolling

Make the most of your time in Sturgis and the surrounding Black Hills. It's not just the biker bars, concerts, and parties that bring hundreds of thousands of bikers back to the area every year. It's also the scenic drives, friendly people, great food & drinks, and iconic places like Bear Butte that keep people coming back for more. Let us give you a little help as you plan your perfect Sturgis trip.

SEE WHAT DISCOVERIES WILL BE WAITING FOR YOU IN STURGIS
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Meridian Corner

Meridian Corner, Freeman

Meridian Corner, located just south of Freeman at the intersection of Highways 18 and 81, is a family-owned establishment that offers excellent food, a full bar and the perfect country atmosphere. Our specialty foods are fried Chislic, Tiger Meat and fresh, hand-pattied burgers. We offer lunch and 5

Blue's Family Restaurant

Established in 2015, Blue’s Family Restaurant in downtown Freeman is locally-owned and -operated. We offer hot, fresh food and good service at a good price. Blue's Family Restaurant focuses on home-cooked foods, including pizza, pasta, sandwiches, chicken, international cuisines and more. Come dine

4th of July Parade

4th of July Parade, Watertown

Join us in downtown Watertown on July 4 for the annual community parade. The fun kicks off at 1:45 p.m. with a giant candy toss. At 2 p.m., the parade starts at 4th Street and East Kemp Avenue and continues west to the Watertown Stadium.

The Sturgis Motel

The Sturgis Motel, Sturgis

The Sturgis Motel is a family-owned and -operated motel located just a short walk from Main Street and downtown Sturgis. Our rooms come with free high-speed Internet, free Wi-Fi and free toiletries, and some have a microwave and refrigerator. There are laundry facilities on site. Sturgis is home to

The Mill Iron Coffee House

The Mill Iron Coffee House in Whitewood gained its name from the Mill Iron Ranch four miles down the road. The Mill Iron Ranch was part of the Continental Cattle Company, which owned 35,000-40,000 cattle in the late 1880’s. Today, it is a coffee house serving historic handmade Pasties, a variety of